To support local farmers, the Agriculture Department of New Taipei City Government cooperated with Green Water & Hill Cooperative in Pingxi District to launch the “Baby Bee Mutual Aid Association” as a brand that provides natural honey with a soft and refreshing taste for customers.

Green Water & Hill Cooperative, located in Pingxi Agricultural Cooperative of Pingxi District Farmers’ Association, conveys the philosophy of “farmers’ mutual assistance and friendly environment.” At the beginning of the establishment of Green Water & Hill Cooperative, chairman Ko-Chu Lin advocated the idea of “protect the land and keep bees, old farmers can feed themselves” to solve the aging problem of the local population in Pingxi. Beekeeping works for the low labor force. By breeding local bees, old farmers can obtain income with their labor and achieve the purpose of old farmers aging in place.

Natural Bees are wild and difficult to tame. Green Water & Hill Cooperative observes the habits of bees through experience and adopts suitable breeding places. Natural bees collect different honey source plants with the alternation of seasons, which is why the honey in Baby Bee Mutual Aid Association” is natural and healthy, rich in taste, sweet but not greasy — different from ordinary honey sold on the market. In addition to selling honey at Pingxi District Farmers’ Association, Facebook fan pages of Green Water & Hill Cooperative and Pcfarm Market Go, it also adopts the social subscription method, which helps Pingxi old farmers by pre-order honey and supports local old bee farmers with actual behaviors. Green Water & Hill Cooperative redesigned honey product packaging to open more market channels and improve its texture. Shy-Hyu Yang, the packaging designer, said that product design is based on the concept of “nice mountains, kind people, and pure honey” and combines the spirit of caring for the elderly to increase the story influence of the products.

The Agriculture Department stated that it was hard for local farmers to fight alone. Cooperation with Green Water & Hill Cooperative can improve the value of products through design actions and create a market channel for Pingxi’s high-quality honey. Marketing good quality honey can encourage the elders to maintain their living and start up their businesses to achieve the goal of agricultural creation. Anyone who wants to buy local honey from Baby Bee Mutual Aid Association, don’t hesitate to get in touch with the Facebook page of Green Water & Hill Cooperative or Director Ko-Chu Lin at 0933-605967.